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Henrik Rexed

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Today, more than ever, end user experience is at the forefront of every CTO and CMO's mind as more statistics show websites and applications are easily abandoned if users are not satisfied with their experience. But what makes a good experience? First we need to ask ourselves what is end-user experience? Years ago, end-user experience referred to how "sticky" an application was: how easy was it to use, how engaging was it, and how relevant was it to what users were doing. This approach is still relevant today but new technology has changed what we understand as "end-user experience." Today one single website could be: Pointing to 20 or 30 third-party websites Using the latest AJAX framework Dynamically streaming media content This means the complexity of the web application can greatly affect the global end-user experience by slowing down response time drastically. ... (more)